In other professions different from digital marketing , excessive trust is also placed in the programs, such is the case of architecture. For example, when calculating a structure for a building, calculation software is used that offers an estimate of the dimensions of the structure. Knowing if that dimension for pillars, beams… Is correct is essential. If the data obtained is not interpreted objectively, we will see oversized buildings, with huge pillars, grotesque beams and of course, with an unnecessary waste of budget.
The same thing happens in this profession
. Trusting the first of the first data without making sense of it, because it lacks all logic. So we can measure the roi of linkbuilding such that 1+1=2. Sorry, but no, you will need to evaluate combined metrics:
Authority of a link with an estimate of organic traffic.
Carry out an analysis of the trust flow: links from pages with related topics, natural links that contribute to the content and that respond to the intention of the reader.
A link building campaign is done to improve visibility on google Manufacturing Directors Email Lists while receiving more qualified traffic. To measure our campaign, we cannot label the links with a utm parameter, as is done in sem and email marketing campaigns, since it would be a hit and our link would no longer seem natural.
For example, it can be quantified by
creating a personalized channel in google analytics , in which we will dump the incoming links obtained in our link building campaign and thus, we will be able to see the traffic coming from. In other words, we will isolate the traffic of our campaign… Then, depending on the type of business, we can assess
the sales obtained for, for example, an ecommerce . Analyze if the traffic obtained has to do with organic growth and at the same
time if it has to do with our link obtained in the campaign….
And little else, do not believe that it will provide you with a direct and clear
roi of sales, as we said in ecommerce -type businesses .
In short, do not be fooled by the metrics that buying platforms/agencies or link
exchanges sell you because you will not really know if what they offer you is real or not
and always look for your own metrics, learning to understand them from top to bottom.