How to plan the launch
Once we have created a groundbreaking cause, the next step must be a launch of epic, homeric proportions (“The fleet of a thousand ships”), and not the usual boring, unfunny and disappointing stuff. You need to tell a great story to captivate the public for the cause and get it off the ground fast.
Tell a story. Captivating pitches are more than
just press releases, fact sheets, one-sided claims, and boring sales pitches. They attract people’s interest and excite their imaginations through a fascinating story. Lois kelly raises four arguments, which will help create a story that does justice to the cause:
1. High aspirations. The heroes want the world to be better and they know there has to be a better way to do it. They work nights and weekends, creating a contraption that people love more than their own dreams. Example: steve wozniak making it easier for more people to use computers.
2. David against goliath. Goliath was a start, incredible resources and a model Australia School Email Lists for thousands. But young david takes out his secret weapon and defeats goliath, even though everyone knows how difficult it is for the underdog david to succeed.
3. Bravery profiles. Injustice, pain and suffering
make the lives of heroes miserable. Despite these dramas, they persevere and achieve great things. When he finds out what they have done, the reaction is “I could never have done it.” for example, oscar and emilie schindler, the couple who protected the jews during world war ii.
4. Personal stories. Epic is not always necessary. It is enough for a story to be ‘illustrative’. For example, personal stories like “My dad owned a cadillac and drove it almost 150,000 miles with no major issues” are more effective than “This caddy will last you for years to come.” or “I gave my son an android phone and he told me that he likes it much more than his iphone” vs. “android phones are very good”.
