The same keyword can be used in different queries that correspond to different needs and stages. For example, the same user who searches for information online regarding “parquet” might first look for generic information and then might need specific data to install a particular type of wooden flooring. By knowing the buyer persona and their buyer journey, it is possible to create content that meets the different needs that the user expresses through searches and guide them from the awareness phase to the consideration phase and, finally, to the decision .
Thanks to the creation of targeted contents
The optimization of the pages Afghanistan WhatsApp Number List on which they are published, it is possible to intercept quality traffic that will pass from one web page of the site to another, going down the sales funnel until purchasing or asking to be contacted by a salesperson . Create a digital marketing strategy without knowing buyer personas Every and on the study of a specific target user , otherwise each activity could be cumbersome and ineffective. Using the same plan to optimize different sites, ignoring buyer personas and project specifications, is not a viable option, because online competition is growing day by day and increasingly refined strategies are needed to ensure satisfactory returns on investments.
In short not knowing the characteristics of the potential customer
With whom you want to establish Singapore WhatsApp Number List a relationship . Means having a huge audience in front of you and distributing millions of brochures . To find only a dozen interested people and, perhaps. Conclude a single sale. Ok, the unknown user has become a customer. But after too much effort to be satisfied. This also applies to SEO, you can no longer apply clichés. Thinking of arriving first in the SERP thanks to some. Digital marketing keywords inserted in written content without thinking about the target audience or. Better yet, the buyer personas .SEO strategy. Think about the target audience or buyer personas? Imagine an actor reciting a Shakespeare text. Will he be more successful in front of a million nursery children or a hundred . Adults who love classical theatre? Finding the right audience is essential to get applause and not boos.